In the runup to drupa 2008, the world's largest trade show for
the print media industry in Dusseldorf from May 29 to June 11,
2008, Heidelberger Druckmaschinen AG (Heidelberg) is to launch a
new, global image campaign.
The new motifs are centered around the headline "
" which stands
for high technology and forms the basis for the overall concept
that is applicable in this form only for Heidelberg.
"High" becomes "HEI" - a typographic component
of the Heidelberg brand. "The headline is both a promise and a
message," says Adriana Nuneva, Senior Vice President Global
Marketing at Heidelberg. "It communicates the values of the
company and our passion for presses, engineering skill and
services. We offer our customers all over the world
premium-quality, cutting-edge technology. With the new motifs, we
are stressing our claim to be a market and innovation leader for
the whole sheetfed offset value-added chain," explains Nuneva,
outlining the principles of the new campaign.
The new campaign will be launched worldwide with the emphasis
on the international print media on July 1, 2007. Three phases in
total, each with different motifs in color or black and white, are
planned over a period of around four years. The campaign
motifs have been designed for the press, prepress and postpress
sectors. Special drupa motifs are to follow and further image
motifs will be added after the trade show.
The new campaign was conceived by Scheufele Kommunikation in
Heidelberger Druckmaschinen AG
Tel: +49 6221 92 5077
Fax: +49 6221 92 50 46