Heidelberg Starts New Image Campaign
Raising the curtain on the first three motifs of the new
This campaign is not just any image campaign. No, it is THE
Heidelberg Campaign, since the idea behind it is unique and only
works for the Heidelberg brand. The English term "HIGH"
is replaced by "HEI", the first three letters of the
Heidelberg brand. The result is the first motif, "HEI
TECH". The campaign reflects important values of the
Heidelberg brand: quality, performance and innovation.
The goal of the campaign is to further strengthen Heidelberg's
position as market leader and to communicate the added value
associated with Heidelberg's products.
The new campaign design is guaranteed to attract great
attention, since the existing aesthetic Heidelberg photograph is
combined with the color red to emphasize the passion for offset
printing and to convey an emotional response. The new campaign
starts worldwide on July 1, 2007, with particular focus on
international trade publications for the print media. Overall,
three phases are planned, each with different motifs, running over
a total period of four years. Campaign motifs were initially
created for the Press, Prepress and Postpress divisions. These will
be followed by special drupa motifs, which will be complemented by
further image subjects after the trade fair.
In addition, the international campaign launch will be
supported by substantial PR activity.
The motifs were developed in cooperation with the
communications agency Scheufele Kommunikationsagentur from
Frankfurt am Main.
Further product information: